Birthday Cake M&M’s Review

Apparently,Mars wasn’t discouraged by the lackluster response to White Chocolate Carrot Cake M&Ms’. They are back with another cake based M&M’s flavor. This time around, it is a Birthday Cake M&M’s being introduced as a limited edition.

When I saw the Birthday Cake M&M’ on the shelves of my local CVS, I wasn’t immediately sure that I wanted to try them.  When I see ‘birthday cake’ as a flavor my mind goes right to a vanilla flavoring. The sort that tastes oddly sweet and not particularly like like actual vanilla.  Has anybody else noticed that all those girlie vodka versions from cotton candy to (of course) birthday cake are all just variations of vanilla?  Serious, the vanilla thing has been overplayed.

birthday cake m&m's

Eventually though, my curiosity got the better of me and I picked up a pack to take home for a taste test. The first thing I noticed when opening the pack of Birthday Cake M&Ms was that the actual M&Ms were bigger than normal. Not the size of the the new Mega M&Ms but more like they had been overstuffed enough that they began to bulge and the seams.

When I started to eat them, I couldn’t help but notice that the chocolate filling had a different texture than normal M&M’s.  In particular, there is a creamier feel to it. Not at all unpleasant but different enough to notice.

So, how did the Birthday Cake M&M’s taste? It turns out that they are pretty dang good.

What I didn’t anticipate was that the birthday cake was a chocolate cake. I’m not sure why I didn’t figure that out before tasting. It isn’t like they show a big slice of chocolate cake on front of the packaging or anything, right? They are successful in creating a flavor profiles that is a chocolate cake batter taste with a hint of vanilla frosting. I’ll give them slack for the vanilla since it really is just a note and it compliments the chocolate.

So, thumbs up to the Birthday Cake M&M’s. They might not be quite the caliber of the dark chocolate peanut M&M’s (which are amazing!) but they are well above most of the limited edition M&M’s flavors of recent times.

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